For many years, I have focused on delivering outstanding results for sellers of extraordinary properties. My strategic approach combines sophisticated marketing, extensive market knowledge, clear communication and attention to detail to ensure exceptional representation regardless of the price point. Consistent recognition as a market leader reflects my dedication to achieving a superior experience and results for my clients.
Representation Leadership
I am honored to be recognized as one of the Top 100 Individual Sotheby's International Realty Agents in the world in 2024. I am also recognized as the #2 Individual Agent in Washington, DC by Washington Business Journal. My track record includes awards for the top individual TTR Sotheby's agent in Washington, DC from 2012 through 2017, leading the company's top-performing team in DC in 2018 and 2019, and maintaining my position as the top individual agent in DC from 2020 through 2024.
All of these awards and recognition demonstrate my sustained dedication to excellent client representation.
Client Communication and Support
I believe that proactive communication is fundamental to success in real estate transactions. My clients receive comprehensive updates on marketing activities, showing feedback, and market conditions affecting the value of their property. I maintain constant accessibility through phone, email, and text, ensuring immediate response to questions or concerns. Throughout the listing timeframe, I provide detailed reports on marketing performance, market dynamics, and buyer feedback to inform strategic decisions made by my clients. This commitment to clear, consistent communication allows my clients to make decisions with confidence while ensuring a smooth, stress-free selling experience.
Marketing Excellence
- Professional Photography
If the buyer does not like the photos. they are not coming to see the listing. I often say that “I sell light” to my clients. For each property I represent, there is an extensive visual presentation created by carefully selected photographers and videographers. My protocol with every image and video is to maximize the light and scene of the room or exterior. All of the photographers I work with know my expectations. The photographer and I will select the best time of day and the weather to maximize the quality of light in the photos. Prior to the photoshoot, we will prepare each “scene” that we will capture so that the room or exterior shot is carefully planned. This level of care in detailed photography captures your home's finest details for buyers to see. The importance of great photography cannot be overstated.
- Global Digital Presence
I ensure your property receives premium placement across the world's most prestigious real estate platforms. Through my access to TTR Sotheby's international network, your listing reaches qualified buyers in over 70 countries. My digital marketing strategy includes featured placement on luxury lifestyle websites, targeted email campaigns to high-net-worth individuals, and strategic retargeting to engaged prospects. Your property will be showcased on sothebysrealty.com, which receives over 37 million annual visits from luxury buyers worldwide.
- Social Media Amplification
My comprehensive social media strategy leverages Instagram, Facebook and LinkedIn to reach buyers where they spend their time. Through sophisticated posts, we connect with high-net-worth individuals, luxury real estate enthusiasts, and influential real estate professionals. My content strategy includes professional photography, virtual tours, property highlights, and neighborhood features that showcase your property. Combined with TTR Sotheby’s International Realty, we have thousands of followers on each platform.
Property Marketing
- Presentation is Everything
Before launching your property to market, I provide comprehensive guidance on maximizing its presentation. This includes professional staging consultation, recommendations for strategic improvements to increase value, and expert advice on positioning your property to appeal to buyers. My network of carefully selected service providers ensures every detail is addressed, from landscape enhancement to interior styling.
- Private Showings
I carefully orchestrate every showing to highlight your property's distinctive features. It’s imperative to create personalized experiences for buyers, ensuring they understand the unique value proposition of your home. My showing protocol includes advance qualification of prospects, detailed in person property presentations, and follow-up to gather feedback and address any questions.
Delivering Unrivaled Exposure
At Sotheby's International Realty, we provide unprecedented digital visibility for your property through our comprehensive online marketing strategy. Our award-winning website, sothebysrealty.com, attracts millions of qualified viewers who can experience properties through engaging professional photography, and immersive virtual tours. The platform's refined SEO ensures optimal visibility in search results.
Your property's premiere on sothebysrealty.com is just the beginning. We syndicate listings across an elite network of global media partners, including The Wall Street Journal, Mansion Global, realtor.com, Apple TV, Instagram, Financial Times, Nikkei, Zillow, Google, and MarketWatch and many others.
Sotheby’s International Realty digital leadership:
- 52 million annual visits to sothebysrealty.com
- 49% of website visitors originate from outside the United States
- Winner of "Best Real Estate Website" at the 25th Annual Webby Awards
This unmatched digital presence ensures your property receives premium exposure to qualified buyers across the globe, setting a new standard in luxury real estate marketing.
Market Analysis
My pricing strategy is based on comprehensive market analysis that considers both historical data and current market conditions. I will provide detailed comparisons of similar properties, market trend analysis, and experience based insights into buyer preferences in your property's segment. This experience and data-driven approach ensures optimal positioning in the current market while maintaining the flexibility to adjust to changing conditions.
Transaction Management
Throughout the entire process, I provide dedicated oversight of every transaction detail. This includes coordination with real estate attorneys, title companies, inspectors, and other service providers. I maintain regular communication and updates, expert negotiation of terms and conditions, and thorough management of all documentation and compliance requirements. My goal is to ensure a seamless experience from listing through closing.
I welcome the opportunity to discuss your specific property and share my detailed marketing strategy with you. Please contact me to schedule a consultation.
